European travellers invited to experience one of the Pacific’s most colourful cultural celebrations. Samoa’s flagship cultural celebration will return from 30 August to 5 September 2026, inviting European travellers to experience the colour, creativity and traditions of one of the Pacific’s most vibrant cultural festivals. Following a 35-year legacy as the Teuila Festival, the 2026 celebration will take place under the name Measina Festival, reflecting Samoa’s commitment to s

Beautiful Samoa is celebrating after being shortlisted in an impressive six categories at this year’s prestigious Wanderlust Reader Travel Awards, highlighting the destination’s outstanding appeal as one of the Pacific’s most authentic and unforgettable island escapes. Recognised by travellers around the world for its breathtaking landscapes, rich Polynesian heritage and commitment to sustainable tourism, Samoa has secured nominations across a wide range of categories that s

Samoa is celebrating the launch of Qantas’ new direct Auckland–Apia service, a significant step forward in strengthening Pacific connectivity and opening new travel opportunities for visitors from New Zealand and around the world. The new service provides greater accessibility to Samoa’s unique blend of culture, natural beauty, and renowned island hospitality, while also creating an exciting new travel option for international visitors already exploring New Zealand who wish t

Seabreeze Resort, nestled on the stunning coastline of Samoa, has entered an exciting new era following a significant programme of upgrades and a complete rebranding. The transformation reflects a renewed vision for the resort, enhancing both its aesthetic appeal and the overall guest experience while celebrating the natural beauty of its tropical surroundings. Under the stewardship of new owners Roonie Weeks and Chris Hockings, the resort has been thoughtfully revitalised. R

Moanalei Villas, a new luxury retreat nestled in the lush hills overlooking Apia Harbour and Mt Vaea in Samoa, has officially opened, offering guests a high-end experience focused on privacy, comfort and understated luxury. The retreat has been sensitively designed to blend with its natural surroundings, supporting Samoa’s growing appeal within the premium travel market while delivering an authentic, locally rooted guest experience. The development will comprise seven villas

The Samoa Tourism Authority has officially launched the Discover Samoa mobile application, an innovative digital platform designed to elevate the visitor experience while strengthening connections between travellers and local businesses across the islands. Developed as an all-in-one travel companion, the Discover Samoa app provides users with seamless access to essential travel information, including accommodation, dining, attractions, transport services, and cultural experie

Our client, Beautiful Samoa, has proudly hosted the King’s Baton Relay for the first time, marking a historic milestone as the island nation joined the global journey toward the 2026 Commonwealth Games in Glasgow . The multi-day event, held in late January 2026, placed Samoa firmly in the international spotlight, celebrating a unique blend of culture, sport, and environmental stewardship. As part of a reimagined relay format, each Commonwealth nation has the opportunity to d

Samoa Beach Resort has entered a new chapter following its transition into the beachfront property formerly operated as the Sheraton Samoa Beach Resort at Mulifanua. The change marks an important step in the ongoing evolution of one of Samoa’s most established resort destinations. Leading this transition is To’oto’oleaava Mark Wendt, who has returned to the resort as General Manager. Bringing extensive experience across hospitality, aviation, and executive leadership, Mr Wend

With Valentine’s Day inspiring proposals and wedding planning for 2026 and beyond, Samoa is emerging as a top destination for couples seeking a tropical island wedding. Couples can exchange vows in a variety of romantic natural settings while enjoying warm Pacific Island hospitality. Whether planning a barefoot ceremony for two or a larger celebration with family and friends, couples have flexibility and choice, with ceremonies possible on beaches, beside waterfalls, in tropi

Samoa in the South Pacific Ocean, is emerging as one of the Pacific Island destinations set to capture the attention of UK holidaymakers in 2026, as new ABTA research points to a growing appetite for long-haul travel and authentic, lesser-known destinations. ABTA’s Travel Trends 2026 report identifies “The Longest Haul” as one of six defining travel trends for the year ahead, reflecting a shift towards travelling further afield in search of meaningful experiences. Nearly ha

Samoa marks a milestone in its tourism sector as Return to Paradise Resort partners with Radisson Hotel Group, becoming the first fully Samoan-owned and operated resort to join an international hotel group. The signing ceremony was attended by members of the Samoan Government and local leaders, highlighting the importance of this collaboration for Samoa’s tourism future. Return to Paradise Resort will join the Radisson Hotel Group portfolio under the Radisson Individuals bra

Samoa’s natural beauty, rich cultural heritage, and warm hospitality have long made it a sought-after destination—but now, a new wave of adventure tourism is transforming how visitors experience these stunning islands. Leading this movement is Cycle Journeys Samoa , a New Zealand-based company that has identified Samoa’s untapped potential as a world-class haven for cycling enthusiasts. A Vision Fuelled by Passion and Insight Through the acquisition of Outdoor Samoa, Cycle Jo

Namu’a Island, one of Samoa’s best-kept secrets, is getting even better. The idyllic retreat off the southeast coast of Upolu is...

Moanalei Villas, Samoa’s premier new luxury escape, is proud to unveil an exclusive partnership with internationally renowned chef Monica Galetti and esteemed sommelier David Galetti to launch its signature restaurant, TASI, set to open in early 2026. Perched above Apia, Moanalei Villas is a refined retreat dedicated to redefining luxury hospitality in Samoa. The boutique property will feature seven architecturally distinctive villas, private infinity pools, and a guest exper

VIPLANE is proud to announce the grand reopening of its newly furnished VIP Premium Lounge , developed in partnership with Faleolo...

We are delighted to announce that The Samoa Tourism Authority (STA) has maintained its long-standing partnership with Representation Plus, re-appointing the destination marketing specialist to manage its marketing across Europe. The decision follows a rigorous competitive tender process. Representation Plus has served as the European office for STA for over 15 years, leading trade and consumer marketing and media relations efforts across the continent. Their work has been ins

Nestled in the lush foothills of Mount Vaea, just minutes from central Apia, Moanalei Villas is poised to become Samoa’s premier boutique...

Samoa has officially enacted a legally binding Marine Spatial Plan, becoming one of the first Pacific Island nations to commit to fully...

We are very proud to congratulate our client, the Samoa Tourism Authority (STA) , on being named “Emerging Island Holiday Destination”...

Our client, the Samoa Tourism Authority, is thrilled to announce that celebrated chef and television personality Monica Galetti will be returning to her birthplace of Samoa from 26 January to 08 February, 2025. As an esteemed Ambassador for Samoa Tourism Authority, Galetti’s visit highlights her enduring connection to the islands and aims to boost Samoa’s global profile as a must-visit destination. Galetti’s visit follows in the footsteps of His Majesty, King Charles III and