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Cycle Journeys: Unlocking a New Visitor Market in Samoa

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Samoa’s natural beauty, rich cultural heritage, and warm hospitality have long made it a sought-after destination—but now, a new wave of adventure tourism is transforming how visitors experience these stunning islands. Leading this movement is Cycle Journeys Samoa, a New Zealand-based company that has identified Samoa’s untapped potential as a world-class haven for cycling enthusiasts.


A Vision Fuelled by Passion and Insight

Through the acquisition of Outdoor Samoa, Cycle Journeys has firmly established itself as a frontrunner in crafting immersive, meaningful cycling experiences across both Upolu and Savai’i. From day one, the company has been guided by a core belief: every cyclist is unique.


As owner Geoff Gabites explains, “From the very beginning, we have recognised that every cyclist has distinct aspirations, and this understanding has been central to our business.”


This philosophy has enabled Cycle Journeys to design tours that cater to a wide range of interests—whether visitors are seeking a relaxed ride through colourful villages or a deeper exploration of Samoa’s rich cultural tapestry.


Experiences that Embrace the Heart of Samoa

What sets Cycle Journeys apart is its commitment to authenticity. Guests don’t just see Samoa—they live it.


Cyclists can stay overnight in traditional beach fales, gaining an intimate connection with Samoan culture and the heartfelt warmth of local hospitality. For those who prefer a premium experience, Cycle Journeys also collaborates with luxury resorts to ensure every traveller finds a perfect match for their comfort and style.


Across Upolu and Savai’i, riders traverse breath-taking landscapes, encounter spectacular coastal vistas, and meet communities whose stories and traditions enrich the entire journey. This meaningful engagement not only enhances travellers’ appreciation of Samoa but also contributes positively to local livelihoods.


Expanding Adventure: From Cycling to Kayaking

Cycle Journeys continues to innovate. Partnering with Vai Villas, Outdoor Samoa now offers unforgettable kayak experiences through the mangrove waterways of Upolu’s south coast, where visitors can enjoy an up-close encounter with turtles in their natural habitat. This thoughtful expansion reflects the company’s broader mission: to open new avenues for sustainable adventure tourism in Samoa.


A New Era for Samoa’s Tourism Market

By unlocking fresh opportunities in the adventure sector, Cycle Journeys is helping reposition Samoa as a premier destination for international cyclists and active travellers. The company’s emphasis on tailored tours, cultural immersion, and environmental appreciation resonates strongly with today’s global market.


Conveniently located in Mulifanua, just minutes from Faleolo International Airport and the domestic wharf, Outdoor Samoa is strategically placed to welcome visitors the moment they arrive—making it an ideal gateway to the islands’ most captivating experiences.


Pedalling Toward a Bright Future

Cycle Journeys Samoa is more than a tour provider—it’s a catalyst for growth, sustainability, and deeper connection between travellers and the Samoan way of life. By embracing authenticity and adventure, the company is paving the way for a new visitor market that values exploration, culture, and community.


As Samoa continues to shine as an emerging cycling destination, Cycle Journeys stands at the forefront—inviting the world to discover the islands in the most immersive way possible: one unforgettable ride at a time.


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