top of page
Search

Samoa Tourism Authority Launches New Discover Samoa App to Enhance Visitor Experience and Support Local Businesses

The Samoa Tourism Authority has officially launched the Discover Samoa mobile application, an innovative digital platform designed to elevate the visitor experience while strengthening connections between travellers and local businesses across the islands.



Developed as an all-in-one travel companion, the Discover Samoa app provides users with seamless access to essential travel information, including accommodation, dining, attractions, transport services, and cultural experiences. The platform caters to both international visitors and local residents, offering a comprehensive and user-friendly guide to exploring Samoa.


A key feature of the app is its robust local directory, which allows users to easily discover hotels, restaurants, tour operators, and other service providers. Each listing includes detailed contact information and GPS-enabled navigation, ensuring travellers can move around the islands with ease.


In addition, the app offers curated insights into Samoa’s top attractions, hidden gems, cultural events, and family-friendly activities—helping users make the most of their stay and experience the authentic charm of the destination.


One of the standout features of the Discover Samoa app is its offline functionality. Users can access maps, listings, and critical travel information without an internet connection, making it especially valuable when visiting remote areas of the islands.


Beyond enhancing the visitor experience, the platform also serves as a powerful tool for local businesses. Companies can register for free and gain visibility through listings that include images, descriptions, and direct map links. Premium options are available for businesses seeking increased exposure through featured placements within the app.


“This initiative represents a significant step forward in how visitors engage with Samoa,” said a project representative. “By connecting travellers directly with local services, we are fostering stronger community engagement while showcasing the authentic experiences that make Samoa unique.”


The Discover Samoa app is now available for download on major app platforms and is being actively promoted through digital channels, airport displays, and local marketing campaigns to maximise awareness among incoming travellers.


As tourism continues to play a vital role in Samoa’s economy, the launch of the Discover Samoa app highlights the country’s commitment to innovation, sustainability, and the empowerment of local enterprises through digital transformation.


The app is available for both IOS and Android and can be downloaded here


bottom of page