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Samoa Beach Resort Enters a New Era of Leadership and Renewal
Samoa Beach Resort has entered a new chapter following its transition into the beachfront property formerly operated as the Sheraton Samoa Beach Resort at Mulifanua. The change marks an important step in the ongoing evolution of one of Samoa’s most established resort destinations. Leading this transition is To’oto’oleaava Mark Wendt, who has returned to the resort as General Manager. Bringing extensive experience across hospitality, aviation, and executive leadership, Mr Wend
Feb 172 min read


Why Samoa is the ultimate Valentine’s Day destination to say ‘I do
With Valentine’s Day inspiring proposals and wedding planning for 2026 and beyond, Samoa is emerging as a top destination for couples seeking a tropical island wedding. Couples can exchange vows in a variety of romantic natural settings while enjoying warm Pacific Island hospitality. Whether planning a barefoot ceremony for two or a larger celebration with family and friends, couples have flexibility and choice, with ceremonies possible on beaches, beside waterfalls, in tropi
Feb 122 min read


Why Samoa should be on UK holidaymakers' bucket list in 2026
Samoa in the South Pacific Ocean, is emerging as one of the Pacific Island destinations set to capture the attention of UK holidaymakers in 2026, as new ABTA research points to a growing appetite for long-haul travel and authentic, lesser-known destinations. ABTA’s Travel Trends 2026 report identifies “The Longest Haul” as one of six defining travel trends for the year ahead, reflecting a shift towards travelling further afield in search of meaningful experiences. Nearly h
Jan 193 min read


Seabreeze Resort: Where Samoa’s Shores Meet Luxury and Romance
Picture this: you wake to the gentle rhythm of turquoise waves, the morning sun spilling gold across your private terrace. Palm fronds sway in the soft island breeze, and the scent of the ocean mingles with tropical flowers. Welcome to Seabreeze Resort , recently crowned Samoa’s Leading Hotel 2025 at the prestigious World Travel Awards . A sanctuary for couples and discerning travellers, this adults-only haven is the perfect blend of serenity, style, and understated luxury.
Dec 2, 20252 min read


Namu’a Island Expands to Welcome More Guests Seeking Paradise in Samoa
Namu’a Island, one of Samoa’s best-kept secrets, is getting even better. The idyllic retreat off the southeast coast of Upolu is...
Sep 26, 20252 min read


A Taste of Luxury: Monica Galetti Joins Forces with Moanalei Villas
Moanalei Villas, Samoa’s premier new luxury escape, is proud to unveil an exclusive partnership with internationally renowned chef Monica...
Aug 12, 20252 min read


VIPLANE Unveils Newly Furnished VIP Premium Lounge in Beautiful Samoa
VIPLANE is proud to announce the grand reopening of its newly furnished VIP Premium Lounge , developed in partnership with Faleolo...
Jul 7, 20252 min read


Samoa Tourism Reappoints Representation Plus for European Destination Marketing
We are delighted to announce that The Samoa Tourism Authority (STA) has maintained its long-standing partnership with Representation...
Jun 23, 20252 min read


Moanalei Villas Set to Redefine Luxury in Samoa
Nestled in the lush foothills of Mount Vaea, just minutes from central Apia, Moanalei Villas is poised to become Samoa’s premier boutique...
Jun 6, 20252 min read


Samoa Leads the Pacific with Landmark Law for Ocean Protection and Sustainable Use
Samoa has officially enacted a legally binding Marine Spatial Plan, becoming one of the first Pacific Island nations to commit to fully...
Jun 4, 20252 min read


Beautiful Samoa Recognised as an Emerging Island Holiday Destination
We are very proud to congratulate our client, the Samoa Tourism Authority (STA) , on being named “Emerging Island Holiday Destination”...
Apr 17, 20252 min read


Celebrity Chef Monica Galetti Returns to Samoa to Champion Her Island Roots
Our client, the Samoa Tourism Authority, is thrilled to announce that celebrated chef and television personality Monica Galetti will be...
Jan 15, 20252 min read


Sheraton Samoa Aggie Grey’s Officially re-opens
We are excited to announce the grand reopening of the iconic Sheraton Samoa Aggie Grey’s Hotel & Bungalows in #BeautifulSamoa, following...
Dec 13, 20243 min read


Samoa Visitor Arrivals from Europe Continue to Grow as Tourism Thrives
The Samoa Tourism Authority (STA) European office is pleased to announce that Samoa's tourism sector has begun the financial year 2024/25...
Dec 6, 20242 min read


Royal visit to the Samoa Tourism Cultural Village
Our client, the Samoa Tourism Authority, is pleased to share that His Majesty King Charles and Her Majesty Queen Camilla graced the STA...
Oct 30, 20242 min read


Preserving Paradise for Future Generations
Our client, Beautiful Samoa, a stunning archipelago in the heart of the South Pacific, is renowned for its pristine beaches, lush...
Sep 2, 20244 min read


Beautiful Samoa stands ready to welcome CHOGM delegates.
As the Commonwealth Heads of Government Meeting (CHOGM) draws near, Samoa is buzzing with anticipation and positive energy, ready to...
Aug 23, 20241 min read


Monica Galetti's Former Head Chef Hosts A Workshop In Beautiful Samoa
Our client, the Samoa Tourism Authority hosted a workshop with industry chefs in collaboration with renowned chef, Sven-Hanson Britt. The...
Apr 26, 20242 min read


Samoa Tourism industry on the right path to recovery
The past year has been a period of significant achievement for our client, the Samoa Tourism Authority, as the country has worked...
Jan 10, 20241 min read


Silver Travellers Feel Right At Home in Beautiful Samoa.
Without the commitment of work or children, you’re probably enjoying a new lease of life. The best part is, as a mature traveller, you’ve...
Oct 20, 20235 min read
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