Samoa in the South Pacific Ocean, is emerging as one of the Pacific Island destinations set to capture the attention of UK holidaymakers in 2026, as new ABTA research points to a growing appetite for long-haul travel and authentic, lesser-known destinations.   ABTA’s Travel Trends 2026 report identifies “The Longest Haul” as one of six defining travel trends for the year ahead, reflecting a shift towards travelling further afield in search of meaningful experiences. Nearly h

Samoa marks a milestone in its tourism sector as Return to Paradise Resort partners with Radisson Hotel Group, becoming the first fully Samoan-owned and operated resort to join an international hotel group. The signing ceremony was attended by members of the Samoan Government and local leaders, highlighting the importance of this collaboration for Samoa’s tourism future. Return to Paradise Resort will join the Radisson Hotel Group portfolio under the Radisson Individuals  bra

Samoa’s natural beauty, rich cultural heritage, and warm hospitality have long made it a sought-after destination—but now, a new wave of adventure tourism is transforming how visitors experience these stunning islands. Leading this movement is Cycle Journeys Samoa , a New Zealand-based company that has identified Samoa’s untapped potential as a world-class haven for cycling enthusiasts. A Vision Fuelled by Passion and Insight Through the acquisition of Outdoor Samoa, Cycle Jo

Namu’a Island, one of Samoa’s best-kept secrets, is getting even better. The idyllic retreat off the southeast coast of Upolu is...

Moanalei Villas, Samoa’s premier new luxury escape, is proud to unveil an exclusive partnership with internationally renowned chef Monica...

VIPLANE is proud to announce the grand reopening of its newly furnished VIP Premium Lounge , developed in partnership with Faleolo...

We are delighted to announce that The Samoa Tourism Authority (STA) has maintained its long-standing partnership with Representation...

Nestled in the lush foothills of Mount Vaea, just minutes from central Apia, Moanalei Villas is poised to become Samoa’s premier boutique...

Samoa has officially enacted a legally binding Marine Spatial Plan, becoming one of the first Pacific Island nations to commit to fully...

We are very proud to congratulate our client, the Samoa Tourism Authority (STA) , on being named “Emerging Island Holiday Destination”...

Our client, the Samoa Tourism Authority, is thrilled to announce that celebrated chef and television personality Monica Galetti will be...

We are excited to announce the grand reopening of the iconic Sheraton Samoa Aggie Grey’s Hotel & Bungalows in #BeautifulSamoa, following...

The Samoa Tourism Authority (STA) European office is pleased to announce that Samoa's tourism sector has begun the financial year 2024/25...

Our client, the Samoa Tourism Authority, is pleased to share that His Majesty King Charles and Her Majesty Queen Camilla graced the STA...

Our client, Beautiful Samoa, a stunning archipelago in the heart of the South Pacific, is renowned for its pristine beaches, lush...

As the Commonwealth Heads of Government Meeting (CHOGM) draws near, Samoa is buzzing with anticipation and positive energy, ready to...

Our client, the Samoa Tourism Authority hosted a workshop with industry chefs in collaboration with renowned chef, Sven-Hanson Britt. The...

The past year has been a period of significant achievement for our client, the Samoa Tourism Authority, as the country has worked...

Without the commitment of work or children, you’re probably enjoying a new lease of life. The best part is, as a mature traveller, you’ve...

Our European office of the Samoa Tourism Authority (STA) is capitalising on the 2023 Rugby World Cup in France to raise awareness of the...