The Samoa Tourism Authority has officially launched the Discover Samoa mobile application, an innovative digital platform designed to elevate the visitor experience while strengthening connections between travellers and local businesses across the islands. Developed as an all-in-one travel companion, the Discover Samoa app provides users with seamless access to essential travel information, including accommodation, dining, attractions, transport services, and cultural experie

Our client, Beautiful Samoa, has proudly hosted the King’s Baton Relay  for the first time, marking a historic milestone as the island nation joined the global journey toward the 2026 Commonwealth Games in Glasgow . The multi-day event, held in late January 2026, placed Samoa firmly in the international spotlight, celebrating a unique blend of culture, sport, and environmental stewardship. As part of a reimagined relay format, each Commonwealth nation has the opportunity to d

Samoa’s natural beauty, rich cultural heritage, and warm hospitality have long made it a sought-after destination—but now, a new wave of adventure tourism is transforming how visitors experience these stunning islands. Leading this movement is Cycle Journeys Samoa , a New Zealand-based company that has identified Samoa’s untapped potential as a world-class haven for cycling enthusiasts. A Vision Fuelled by Passion and Insight Through the acquisition of Outdoor Samoa, Cycle Jo

The Greater Miami area earned top recognition at the 2025 Florida Tourism Industry Awards last week, taking home three honours  for...

Samoa has officially enacted a legally binding Marine Spatial Plan, becoming one of the first Pacific Island nations to commit to fully...

Sri Lanka Tourism has expressed growing optimism for the industry’s future, driven by impressive visitor numbers and significant growth...

The island hosts the second Sustainable Destinations Summit. The Mallorca Tourism Foundation, in partnership with the World Tourism...

As part of the Tourism Society’s Big Thinkers & Big Themes series, we recently heard from Andrew Dent, Katie Bowman and Ed Grenby, the...