Greater Miami Shines at 2025 Florida Tourism Industry Awards
- Sebastian Sarrasin
- 15 minutes ago
- 2 min read
The Greater Miami area earned top recognition at the 2025 Florida Tourism Industry Awards last week, taking home three honours for excellence in destination marketing and sustainability. The awards, presented annually by VISIT FLORIDA during the Florida Governor’s Conference on Tourism, highlight the most innovative and effective tourism initiatives across the state.
Our client, the Greater Miami Convention & Visitors Bureau (GMCVB) received the prestigious Henry Award in the Integrated Marketing Campaign category for its groundbreaking “Breaking Up with Spring Break” campaign, which redefined Miami’s global tourism narrative. The campaign also earned the coveted Best of Show Award in the annual marketing budget over $2 million category, marking Miami as a leader in large-scale, high-impact destination marketing.
In addition, the City of Miami Beach Marketing and Communications team was honoured with a Bronze Award in Sustainable Tourism Marketing for its “Flip the Switch Sea Turtle Nesting Season Protection” initiative. The program successfully raised awareness of responsible tourism practices and environmental protection, underscoring Miami Beach’s dedication to sustainability.
“Winning three awards at this year’s Flagler Awards is an extraordinary recognition of the creativity, strategy, and commitment of our Greater Miami tourism community,” said David Whitaker, President and CEO of the Greater Miami Convention & Visitors Bureau. “From innovative marketing campaigns to sustainability initiatives, these honors reflect the dynamic spirit of Miami and our shared goal of building a tourism industry that thrives for both visitors and residents.”
The 2025 Flagler Awards drew more than 300 entries from tourism organisations across Florida, making this year’s competition the most competitive to date. Miami’s achievements underscore its role as both a trendsetter in destination marketing and a champion of responsible, sustainable travel.
Comments