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Leaders of change through sustainable tourism meet in Mallorca.

The island hosts the second Sustainable Destinations Summit.

The Mallorca Tourism Foundation, in partnership with the World Tourism Organization (UNWTO), will host the second Sustainable Destinations Summit 30 - 31 March 2023. Champions of sustainable tourism transformation will meet in Palma to share knowledge, reflect on environmentally friendly practices and establish how these can contribute to a successful transformation of the tourism sector.

Experts in tourism and sustainability have been invited to a series of panel and round table discussions including top-level speakers Jesús Alquézar Sabadie, socioeconomic analyst for the European Commissions' General Directorate for the Environment, Massimo Marchiori HyperSearch pIoneer and Alexa Firmenich, expert advisor on the climate and biodiversity crisis.

Under the title “Leading the Transformation”, the two-day event will focus on issues aligned with the Glasgow agreement, the sustainable development goals of the 2030 Agenda, as well as the UNWTO action plan. Participation is free and those interested in attending either in person or virtually can register here.


The summit will include various round table discussions and themed interviews with leading experts in their fields who will address topics such as “A society in transformation: learning from history" and "Two generations, one perspective".

The first round table “Renewing sustainable perspectives” will take place on 30 March from 11.30 AM to 12.30 PM and review 3 perspectives: internal, external and financial. This will then be followed by an interview with Professor Massimo Marchiori at 12.30 PM. Marchiori was the driving force behind HyperSearch, the main pillar of Google's work as a search engine, a tool that changed the way in which society searches online and uses information in the most radical way since Gutenberg invented the printing press.

A second round table analysing how destinations are catalysts for sustainable and regenerative development will begin at 2 PM and provide the audience with a reflection on the key elements and political factors that facilitate inclusive and resilient sustainable development.

From 3 PM, a third round table “Pre-competitive cooperation for sustainable actions” will address the areas of interest and the information needs of tourism companies, as well as the role that DMOs can play to guarantee effective and efficient solutions.

4 PM will see the start of the fourth and last round table for the day and focus on circular tourism and how it aims to transform the sector so that it is regenerative, minimises the use of resources and avoids waste; a debate that will focus on the priorities and practical ideas required to achieve successful transformation.

The second day, Friday 31 March will start at 9.15 AM with a round table discussing the collection and use of data in the destination. At 10 AM, it will be the turn of the sixth round table of the event addressing governance models that reinforce sustainability. Finally, the last round table of the summit will start at 11.15 AM and highlight the need for frameworks to trigger and guide the necessary acceleration required to consolidate sustainable consumption and production patterns.

A social program with also be available on the afternoon of Friday 31 March and Saturday 01 April. Yet to be finalised, the activities on offer will give delegates the opportunity of exploring some of Mallorca’s most outstanding sustainable initiatives.

For more information, including the full programme and registration link, you can visit the Mallorca Sustainable Destinations Summit website that you find here

Please note that all times quoted above are in local time (i.e. GMT + 1 HOUR)

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