European travellers invited to experience one of the Pacific’s most colourful cultural celebrations. Samoa’s flagship cultural celebration will return from 30 August to 5 September 2026, inviting European travellers to experience the colour, creativity and traditions of one of the Pacific’s most vibrant cultural festivals. Following a 35-year legacy as the Teuila Festival, the 2026 celebration will take place under the name Measina Festival, reflecting Samoa’s commitment to s

Samoa is celebrating the launch of Qantas’ new direct Auckland–Apia service, a significant step forward in strengthening Pacific connectivity and opening new travel opportunities for visitors from New Zealand and around the world. The new service provides greater accessibility to Samoa’s unique blend of culture, natural beauty, and renowned island hospitality, while also creating an exciting new travel option for international visitors already exploring New Zealand who wish t

The Samoa Tourism Authority has officially launched the Discover Samoa mobile application, an innovative digital platform designed to elevate the visitor experience while strengthening connections between travellers and local businesses across the islands. Developed as an all-in-one travel companion, the Discover Samoa app provides users with seamless access to essential travel information, including accommodation, dining, attractions, transport services, and cultural experie

Samoa’s natural beauty, rich cultural heritage, and warm hospitality have long made it a sought-after destination—but now, a new wave of adventure tourism is transforming how visitors experience these stunning islands. Leading this movement is Cycle Journeys Samoa , a New Zealand-based company that has identified Samoa’s untapped potential as a world-class haven for cycling enthusiasts. A Vision Fuelled by Passion and Insight Through the acquisition of Outdoor Samoa, Cycle Jo