Moanalei Villas, a new luxury retreat nestled in the lush hills overlooking Apia Harbour and Mt Vaea in Samoa, has officially opened, offering guests a high-end experience focused on privacy, comfort and understated luxury. The retreat has been sensitively designed to blend with its natural surroundings, supporting Samoa’s growing appeal within the premium travel market while delivering an authentic, locally rooted guest experience. The development will comprise seven villas

The Samoa Tourism Authority has officially launched the Discover Samoa mobile application, an innovative digital platform designed to elevate the visitor experience while strengthening connections between travellers and local businesses across the islands. Developed as an all-in-one travel companion, the Discover Samoa app provides users with seamless access to essential travel information, including accommodation, dining, attractions, transport services, and cultural experie

Our client, Beautiful Samoa, has proudly hosted the King’s Baton Relay  for the first time, marking a historic milestone as the island nation joined the global journey toward the 2026 Commonwealth Games in Glasgow . The multi-day event, held in late January 2026, placed Samoa firmly in the international spotlight, celebrating a unique blend of culture, sport, and environmental stewardship. As part of a reimagined relay format, each Commonwealth nation has the opportunity to d

Samoa Beach Resort has entered a new chapter following its transition into the beachfront property formerly operated as the Sheraton Samoa Beach Resort at Mulifanua. The change marks an important step in the ongoing evolution of one of Samoa’s most established resort destinations. Leading this transition is To’oto’oleaava Mark Wendt, who has returned to the resort as General Manager. Bringing extensive experience across hospitality, aviation, and executive leadership, Mr Wend

With Valentine’s Day inspiring proposals and wedding planning for 2026 and beyond, Samoa is emerging as a top destination for couples seeking a tropical island wedding. Couples can exchange vows in a variety of romantic natural settings while enjoying warm Pacific Island hospitality. Whether planning a barefoot ceremony for two or a larger celebration with family and friends, couples have flexibility and choice, with ceremonies possible on beaches, beside waterfalls, in tropi

Samoa in the South Pacific Ocean, is emerging as one of the Pacific Island destinations set to capture the attention of UK holidaymakers in 2026, as new ABTA research points to a growing appetite for long-haul travel and authentic, lesser-known destinations.   ABTA’s Travel Trends 2026 report identifies “The Longest Haul” as one of six defining travel trends for the year ahead, reflecting a shift towards travelling further afield in search of meaningful experiences. Nearly h

Samoa has officially enacted a legally binding Marine Spatial Plan, becoming one of the first Pacific Island nations to commit to fully...

London, 11 December 2020 - From 11 December until Christmas Day, the streets of Samoa from Matautu to Vaimoso will be adorned with...

London, 19 November 2020 - Samoa Tourism Authority is delighted to announce that it will become the 2021 headline sponsor for the Pacific...