The Samoa Tourism Authority (STA) European office is pleased to announce that Samoa's tourism sector has begun the financial year 2024/25 with impressive results, particularly from European markets. Visitor arrivals from Europe increased by 45.4% in the July–September 2024 quarter compared to the same period in 2023, solidifying Europe as one of Samoa’s best-performing long-haul markets. This growth contributed to a 4.5% rise in total visitor arrivals, reaching 50,830 for the quarter. These results reflect sustained demand and continued interest from European travellers, reinforcing Samoa’s position as a top destination in the Pacific.
Impressive Tourism Earnings and Market Growth
Tourism continues to generate economic benefits for Samoa, with total quarterly earnings of approximately SAT$167 million, reflecting a 4.8% increase over the previous year. This growth is even more impressive when compared to the previous quarter, recording a 6.2% increase. Samoa’s holiday and Visiting Friends & Relatives (VFR) markets saw moderate growth of 4%, while the business market showed impressive growth with a 41% increase.
Cruise Ship Growth in 2025
Samoa’s cruise tourism sector is also on the rise, with 27 cruise ships scheduled to visit in 2025, signalling a year of bustling activity. Twenty-four ships have already visited in 2024, and with two more expected in December, the cruise sector remains an essential pillar of the tourism economy. In November Samoa also welcomed its first ever overnight cruise ship visit.
Upgraded Tourist Attractions: Togitogiga Waterfalls and New Resorts and Hotels
Samoa’s commitment to tourism continues with the recent upgrades to the Togitogiga Waterfalls. Known for its lush beauty and dramatic waterfalls, the site has received a makeover aimed at improving accessibility and safety. New pathways, reinforced viewing platforms, and additional resting areas ensure a more comfortable and enjoyable experience for visitors, making the Togitogiga Waterfalls even more enchanting.
In addition to these improvements, Samoa’s hospitality sector continues to flourish, with the opening of new hotels and resorts. The Moanalei Villas, set to be Samoa's premier boutique luxury accommodation, are nestled in the foothills of Mount Vaea, just five minutes from Apia. The seven-villa resort will offer unparalleled luxury, with private infinity pools and breathtaking views from the mountains to the ocean. The first three villas and the restaurant are set to be completed by the end of 2024, with the full property operational by 2026.
In Apia, the newly opened Fugalei Motel adds a stylish and affordable option to the city’s accommodation options, with self-contained, air-conditioned units and more under construction, scheduled for completion by February 2025.
Additionally, the Survivor Beach Resort, a prime filming location for Survivor USA, is now open to the public. Set at Falelatai, this stunning resort offers state-of-the-art facilities, luxurious villas, and unparalleled views of the Pacific Ocean. The resort adds to the growing list of high-end accommodation options on the island.
Sebastian Sarrasin, Director STA Europe says: “With sustained growth in visitor arrivals and a positive outlook for 2025, Samoa continues to enhance its tourism offerings. The country’s natural beauty, vibrant culture, and luxurious new resorts provide an exciting and unique destination for international travellers seeking fresh experiences."
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