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Representation Plus at the WTM: Egypt 2019

Updated: Aug 21, 2020

Coronavirus has left us reflecting on what we would normally be excited for at this time in a pre-pandemic world. At Representation Plus, we are preparing for the annual London World Travel Market (WTM), so let’s take a look at one of last year’s highlights.

In 2019, Representation Plus was appointed by the Egyptian Ministry of Tourism to aid them in public relations and event management. 2019's WTM came a week after the four-year FCO travel ban was finally lifted, sparking many questions for the Egyptian Tourism Minister, Rania Al-Mashat.

One of the many interviews we set up for Al-Mashat was with the BBC’s Aaron Heslehurst. The Minister was grilled about the country’s security, but she remained strong, mentioning imperatives to keep the country and its visitors safe, as well as its industry’s rapid growth, returning to pre-ban levels before travel restrictions were even lifted. We also helped Al-Mashat to set-up interviews with leading international broadcasters, including CNN and CNBC. Such coverage, alongside our press releases, sparked reportage on specialist travel news media platforms, such as Travel Weekly.

A WTM reception that we orchestrated at the Egyptian Ambassador’s residence

boasted a guest list which included industry leaders from UNWTO, Easyjet and TUI amongst others, helping to secure further interviews from TTG Media. Our involvement with Egypt’s project at WTM alone secured a total reach of over 200 million, invaluably helping promote the safety of Egypt as a holiday destination and refreshing the country in consumers’ minds. With the ban finally lifted on Sharm el-Sheik, we became instrumental in getting the ball rolling for the growth of British tourism in Egypt.

At Representation Plus, our purpose is to shift tourism for tomorrow’s adventures for our clients in a personal, tailor-made, and sustainable partnership. Through reasserting Egypt in the media as a strong international travel and tourism market leader, we not only achieved results for our client, but we also fulfilled our mission as a company. Here’s to tomorrow’s tourism and to 2020’s WTM (currently anticipated live and virtually

Watch Rania Al-Mashat's interview with Aaron Heslehurst of BBC World News here:

We are in weekly contact with the WTM team keeping our finger on their pulse!

We would welcome the opportunity of updating you on this year's planned activity and how best to maximise your presence virtually or in person, or just to give you our feedback on your strategy. Please email us at, call us on 020 8877 4500 and/or leave your comments below.

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