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Greater Miami Debuts FIFA World Cup #WeAre26

Celebrating “the beautiful game,” FIFA and our client, Greater Miami and Miami Beach, have unveiled #WeAre26, the official FIFA World Cup 26™ brand, and Miami host city logo. The launch kicked off the destination’s countdown to what will be the world’s largest single-sporting event held across three countries with 48 teams from around the globe.

The #WeAre26 campaign, which champions the people, places and communities unique to each host city, was commemorated by a series of stunning portraits featuring players from Little Haiti F.C., the only free youth football club in the Southeast. Extending this spirit, a double-decker bus was also wrapped to become a rolling #WeAre26 and Miami host city billboard that completed a county-wide tour visiting Lummus Park, Little Haiti Soccer Park, Coral Gables Youth Centre, Tropical Park and Kendall Soccer Park where young football players were surprised by the chance to meet soccer legends including Gregore, Teófilo "Nene" Cubillas, Luis Carlos Perea, Milan Pierre-Jerome, Juan Jose "Cheche" Vidal, “ZeNono” Jean-Baptiste, Wagneau Eloi, Fernando Fiore and Tom Mulroy.

Mayor Daniella Levine Cava; Rolando Aedo, COO, Greater Miami Convention & Visitors Bureau; and a group of football legends preparing for the Miami Host City FIFA World Cup 26 bus tour

“We are working together to deliver the best experience this world-class destination can provide for the athletes, officials and fans of this tournament,” said Miami-Dade County Mayor Daniella Levine Cava. “Perhaps no other location in the United States can lay claim to our stature as an international hot bed of soccer fans. Miami-Dade County’s steady drum beat of activities and commitment of resources will contribute to FIFA World Cup 2026 host celebrations and leave an enduring positive legacy on the world’s most popular game.”

In addition, the Miami host city logo was memorialized as part of a giant sand sculpture at the 10th Street Lifeguard Stand on Miami Beach. The adaptation of the FIFA World Cup logo for Greater Miami and Miami Beach reflects the destination’s blue waters, glowing orange sunsets and pink neon lights. Notable buildings such as the Phillip & Patricia Frost Museum of Science, New World Centre and Hard Rock Stadium were also lit up in this palette.

Miami Host City logo memorialised on Miami Beach

“WE ARE 26 is a rallying cry,” said FIFA President Gianni Infantino. “It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.’ The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026.”

Greater Miami and Miami Beach just celebrated a tremendous year, welcoming 26.5 million total visitors in 2022. These visitors came from around globe, including countries with some of the world’s top national teams including Brazil, Spain, England and Argentina.

FIFA Vice-President and Concacaf President Victor Montagliani said: “The FIFA World Cup 2026 will be a festival of football that will take the sport to new heights in the Concacaf region and beyond. With 104 matches to be played across 16 cities in Canada, Mexico and the USA, it provides a tremendous opportunity to engage people and bring new fans to the beautiful game. This innovative brand, and the inclusive ‘WE ARE 26’ campaign, are major milestones that bring that opportunity a step closer, and they send a clear signal that this incredible competition is now truly on the horizon.”

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