European travellers invited to experience one of the Pacific’s most colourful cultural celebrations. Samoa’s flagship cultural celebration will return from 30 August to 5 September 2026, inviting European travellers to experience the colour, creativity and traditions of one of the Pacific’s most vibrant cultural festivals. Following a 35-year legacy as the Teuila Festival, the 2026 celebration will take place under the name Measina Festival, reflecting Samoa’s commitment to s

New research has revealed growing appetite among UK travellers for remote, off-the-beaten-track destinations, with half of the respondents saying they would consider visiting the British Overseas Territory of St Helena after learning more about the island. The independent study* of UK travellers suggests growing demand for destinations that feel authentic, uncrowded and genuinely different, with St Helena’s extraordinary remoteness emerging as its biggest attraction. While m

Samoa in the South Pacific Ocean, is emerging as one of the Pacific Island destinations set to capture the attention of UK holidaymakers in 2026, as new ABTA research points to a growing appetite for long-haul travel and authentic, lesser-known destinations. ABTA’s Travel Trends 2026 report identifies “The Longest Haul” as one of six defining travel trends for the year ahead, reflecting a shift towards travelling further afield in search of meaningful experiences. Nearly ha