New research has revealed growing appetite among UK travellers for remote, off-the-beaten-track destinations, with half of the respondents saying they would consider visiting the British Overseas Territory of St Helena after learning more about the island. The independent study* of UK travellers suggests growing demand for destinations that feel authentic, uncrowded and genuinely different, with St Helena’s extraordinary remoteness emerging as its biggest attraction. While m

Samoa in the South Pacific Ocean, is emerging as one of the Pacific Island destinations set to capture the attention of UK holidaymakers in 2026, as new ABTA research points to a growing appetite for long-haul travel and authentic, lesser-known destinations. ABTA’s Travel Trends 2026 report identifies “The Longest Haul” as one of six defining travel trends for the year ahead, reflecting a shift towards travelling further afield in search of meaningful experiences. Nearly h