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Samoa Tourism Authority European office hits the road post covid on a pan-European Roadshow.

After a 3-year hiatus due to the pandemic, the STA European office took the first opportunity once Samoa was fully reopened and accessible by air to spend 2 weeks on the road showcasing the best “Beautiful Samoa” has to offer to over 200 European travel trade partners in 5 cities.


They joined South Pacific colleagues on a pan-European Roadshow to retrain and re-incentivise the travel trade to sell Samoa as part of a South Pacific itinerary or stand alone bucket list destination. All operators were met on an individual basis by the STA European Directors Alison Cryer and Seb Sarrasin.



Meet The Pacific 2023, co-ordinated by the Turama Pacific Travel Group and Rosie Holidays kicked off in London on 01 March followed by Munich, Zurich, Rome and ended in Milan. As a result the European office is already seeing enquiries coming in from these markets and several operators have signed up to STE (Samoa Travel Exchange) to come and see the destination for themselves in April.



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