MICE - Best Practice Sharing Covid-19. What can we be doing?

In this edition of Micebook Talks, Chetan Shah from Micebook was joined by John Kelly, Senior Director Marketing MEA and Helen Carmichael, Account Director for BCD Meetings & Events, Alexandra Galviz from Authentic Alex, Eppie Shepherd, Freelance Content Manager as well as Anne Bowers, Event Planner to review what the talented pool of industry colleagues that might be on furlough can be doing to help the COVID-19 cause and to upskill for the return…


  • Spending some time on LinkedIn and share content is very powerful as it allows you to reconnect with past clients and engage with new ones

  • Lockdown/furlough is a good opportunity for personal “rebranding” (i.e. update portfolios and CVs)

  • Now is also a good time to reach out and ask for help if required. The sense of community and support is very strong and peers are much more responsive than they were before COVID-19


  • Attend as many virtual meetings as possible in order to learn, engage and keep building relationships. This can range from online gatherings chaired by local associations/businesses (housing association, social clubs, etc.) to some more global digital events

  • Many people have skills that they don’t even know they have. Sometimes, a hobby can be turned into something productive professionally and helpful to the community

  • There is a need for togetherness at the moment and allowing people to get together will bring a sense of purpose and forge relationships that may prove useful in the future. It therefore is the perfect time for MICE professionals to do what they do best and organise local events ranging from the creation of WhatsApp groups within the community to social events that ensure adequate distancing such as having coffee on the balcony, street fireworks to support the NHS on the Thursday nights, etc.

  • Mark Wallace started an initiative where people from the MICE industry can register their interest in supporting the community and the details can be found on the following link: https://eitf.uk/registration

To listen to the full podcast, click here


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