New research from Kayak’s What the Future Report 2026* reveals a key shift in traveller behaviour with holidays increasingly being built around natural phenomena - from aurora displays and solar eclipses to seasonal wildlife events. According to the report, 55% of Gen Z and Millennial travellers say natural wonders will guide their travel plans in 2026. For adventurous travellers, a remarkable wildlife event takes place every year on St Helena, where the endangered Whale Shar

New research has revealed growing appetite among UK travellers for remote, off-the-beaten-track destinations, with half of the respondents saying they would consider visiting the British Overseas Territory of St Helena after learning more about the island. The independent study* of UK travellers suggests growing demand for destinations that feel authentic, uncrowded and genuinely different, with St Helena’s extraordinary remoteness emerging as its biggest attraction. While m