About Us

RP GROUP

Representation Plus, established in 1987, is a full service marketing company specialising in the travel, tourism and leisure industries.

TEAM

Come and meet the team at Representation Plus. Alison Cryer is the MD/Owner, Alexander Gray, Suzanne Halil, Guillaume Post, Davina...

CAREER

Why not join our dynamic team? Representation Plus is always on the look-out for the best talent available, at all levels, to work...

    • Air Namibia UK – PR campaign
    • Hoverspeed, UK & France – PR campaign
    • Cognoscenti, UK operator – PR campaign
    • Air France Holidays, UK operator – PR campaign
    • The Travel Protection Group, UK – PR campaign, travel insurance
    • The States of Guernsey – PR campaign in the UK and France
    • Morocco Unlimited DMC – sales representation
    • Malta Tourism Authority – PR and marketing campaign
    • Brittany Regional Tourism Board – PR UK and Ireland
    • The Central Region of France/Loire Valley – PR and marketing campaign UK
    • La Hague Tourist Office– PR, France
    • Provence International – M&IT sales representation UK
    • Le Touquet CVB – Fully integrated tourism marketing including PR
    • The Western Loire – Fully integrated tourism marketing including PR
    • Loire Valley Association – UK PR
    • Aube en Champagne – UK PR
    • National Tourism Organisation of Montenegro– PR UK and Ireland
    • Parc Asterix Group – PR and Marketing campaign
    • Futuroscope, France – sales, marketing and PR campaigns
    • Phantasialand, Germany – PR campaign for eight years and renewed
    • Nausicaa – PR campaign
    • Paris La Villette Convention Centre –M&IT sales campaign
    • Association of Parcs and Jardins – PR campaign
    • Romania NTA – WTM project
    • Namibia Tourist Board – PR campaign and fully integrated Marketing campaign
    • The Gambian Tourist Board – EU funded projects in UK, Germany and Benelux, including Tourism Policy review and Hotel Classification System
    • Kenya Tourist Board – Pan-European Crisis PR & marketing campaign
    • Uganda Tourist Board – WTM Project
    • National Tourist Office Sierra Leone, Fully integrated tourism marketing and PR
    • Malawi High Commission – PR UK
    • Wild Africa Safaris – DMC-Zimbabwe PR for customer sales campaign
    • Mozambique High Commission (PR-UK)
    • Jordan Tourism Board – Set up their first UK office, PR and marketing
    • Dubai – PR, France
    • Deger DMC – Turkey – B2B sales in the UK
    • Palestine NTO – WTM project
    • Incentive Productions (Net Tours) DMC, Dubai – Representation
    • Tourism Council of the South Pacific – Tourism representation (EU funded fixed term project)
    • Macau Tourist Office – Fully integrated
    • Sri Lanka Tourism – PR UK and Ireland
    • Mahindra Homestays – PR and Marketing Campaign
    • Florida’s Space Coast (UK and Germany) – Fully integrated tourism marketing
    • Ski Banff-Lake Louise – Sunshine, Canada – European representation
    • Tourism Toronto (in the UK, Germany and the UK) sales representation and PR
    • Washington DC CVA – Tourism representation
    • The Capital Region USA – PR and consumer marketing campaign
    • Greater New Orleans, UK and Holland – Set up first market representation
    • New England USA – Tourism representation
    • Alaska – Fully integrated tourism marketing including PR and direct mail
    • Cayman Islands Department of Tourism – Group Sales Office
    • Grenada – Fully integrated tourism marketing inc. PR
    • Utah Travel Council – Fully integrated tourism marketing including PR
    • Corinthia Hotels – UK PR campaign
    • Campanille Hotels – UK PR campaign
    • Latitude Hotels & Resorts – UK PR & sales
    • Alliance Hotels and Thalassotherapy resorts – UK Sales and PR representation
    • Royal Monceau Hotels and Thalassotherapy Resorts – UK sales and PR office
    • France Patrimoine Hotels – Sales and PR UK
    • Grandes Etapes Francaises Hotels – Sales and PR representation
    • Art Deco Hotels – Sales and PR UK
    • Colony Hotels – Pan European sales
    • Valtur – Brand positioning
    • Historic Sussex Hotels – PR campaignRomantik Hotels UK – PR & Marketing (UK)
    • Romantik Hotels UK – PR & Marketing (UK)
    • Canouan Beach Hotel, Grenadines – Sales and PR representation
    • Manapany Cottages, St Barthes – Marketing project
    • Grand Barbados Beach Resort – Marketing project
    • St James Club Antigua – Sales and PR representation
    • Le Ponant Luxury Yacht – GSA, based in the Caribbean
    • Boston Harbor Hotel – Sales and PR representation
    • Marina Beach Hotel, LA – Sales and PR representation
    • Pierre Barthes Tennis Club & Resort, France – Sales and PR representation
    • The Royal Club Evian and Casino – Sales and PR representation
    • Denis Island, Seychelles – PR representation
    • Monarch Lee Gardens – Sales representation
    • St Giles Hotels – Pan European sales and UK press campaign
"I’ve known Alison for some 20 years. She has always proved very helpful – particularly during the early period when I was covering the outbound market to France – and has remained thoroughly professional. She remains one of the best connected and influential PRs and marketers in the UK travel business."
- Steve Keenan, Former online editor of the Timesonline

"Thanks for a wonderful trip and all your hard work to make it happen."

- Anthea Turner, TV presenter, 'Wish You Were Here'

"I have known Alison for over 15 years and am familiar with her work at Representation Plus. I have been impressed by the way she has promoted the interests of Tourist Boards and helped them achieve impressive increases in visitor numbers in their target markets."

- Ian Reynolds, Former Chief Executive, ABTA.
"We are truly impressed with the achievement by you and your team as well as your usual diligence in developing new tourism opportunities for the Omani tourism trade for the past years."
- Mohammed Al Toobi, Former Undersecretary, Ministry of Tourism Oman.
"As a Travel Editor, I frequently benefitted from Alison’s PR work, her representation of travel clients and her organisation of press trips. Her approach is highly professional, efficient and effective. As a result, I can wholeheartedly recommend her as capable and reliable – but her strengths go beyond both, due to the breadth of her experience, which makes her involvement in any project invaluable."
- Pat Richardson, Travel Editor of BEST magazine
"We’ve been very pleased with the way things have developed and the way with which we’ve been looked after."
- Dwayne Bentley, Marketing and Promotions Manager, Samoa Tourism Authority.
"I’ve known Alison since her very early years starting Represention Plus. She is a consummate professional in her business and has also committed to developing the Tourism Society as the Chairperson. She was a worthy winner of Women’s Shine Award 2010."
- Fiona Jeffery, Chairman - World Travel Market & Just a Drop, Reed Travel Exhibitions
"A note of thanks on behalf of the board of the ITT and from me personally to thank you for your support, the feedback has been amazing – it seemed everyone had a wonderful evening."
- Steven Freudman, Chairman Institute of Travel and Tourism.
"Thank you for all your hard work at WTM, booking in some great appointments and making sure our hospitality day went very well with a very good turnout of key media. Thank you and your colleagues at Representation Plus for the great job you have provided for PNTO during 2012."
- Bogdan Becla, Acting Director, Polish National Tourist Office.
"I have worked with Alison on several occasions over a number of years, usually on the production of supplements, training programmes or other projects for her clients. We have always found Alison and her colleagues to be both easy and efficient to work with and I am happy to offer a recommendation for her work in the travel industry."
- Alan Orbell, Managing Editor, BMI Publications
"The TDC has been satisfied with the performance of the contract and if the tax revenue projections are favorable in the future, would consider retaining your services again."
- Rob Varley, Executive Director, Florida's Space Coast.
"Alison gave us PR support in the UK market at a time when our brand was largely unknown. She is very well connected and was able to put us in front of the right people in both the trade and consumer media. In my experience PR companies tend to go out of their way to impress for a brief honeymoon period, and then you have to start pushing them. That was never the case with Alison – she was always a great source of creative and effective ideas that were fully in line with our brand messages."
-Geoff Andrew, Former Commercial Director of CHI Hotels & Resorts
"I have worked with Alison for over ten years and regard her as a consummate professional in travel PR. Her willingness to give of her time to help with non-core activities for the good of the industry is testament to her extraordinary capacity and time management."
- Anthony Lambert, Freelance travel writer, British Guild of Travel Writers

"Thank you very much for all your support over the years, it’s been a pleasure to work with you and your team. "

- Maria Krasilnikova, UK&I Marketing Campaign Manager, British Airways

Oman Tourism Case study

Destination Marketing Representation in the UK & Ireland Launch Project

STRATEGY:

Set up the first UK tourist office for The Sultanate of Oman, working closely with Ministry staff and the UK Embassy, private sector partners and the national carrier. Positioned Oman in the UK market for leisure visitors by targeting niche markets, e.g. luxury, families, stopovers, soft adventure, fishing, diving, golf and cruise and MICE market.

RESULTS/ROI:

The UK is now the No.1 international market to Oman. Within the first two years of activity we had increased British visitor numbers by 57%, and after three years figures reached 200,000 (almost three times more than in 2003 due to double daily non-stop flights). We have averaged since 100,000 British Visitors per annum with single daily flights with Oman Air.

Nausicaa Sealife Centre

France’s leading Sea Life Centre Nausicaa, located in Boulogne, appointed Representation Plus to handle and generate PR Coverage for the third time in 2011, their 20th Anniversary.

STRATEGY:

Representation Plus helped Nausicaa launch the Mr Good Fish Campaign by hosting press trips to generate over £4,000 worth of positive coverage. Introduced new products and services to the UK market We also convinced the British Guild of Travel Writers to host their 2012 AGM conference at Nausicaa.

Representation Plus was in contact with over than 800 British journalists in 2011 As a result, 9 individual journalists visited Nausicaa and 95 visited in January 2012 as part of the BGTW AGM.

RESULTS/ROI:

We generated positive publicity in newspapers and on websites in the UK with a circulation of 22,207,817, an advertising value equivalent of £38,571 and £115,713 worth of editorial, achieving an ROI of over four times the PR fee.

9 individual press trips in 2011. 95 journalists visited as part of the BGTW AGM in January 2012. Organised a press lunch during the France Show 2011 with 11 media present. Generated 16 articles in 2011 achieving £115,713 worth of editorial, more than 4x ROI.

Florida Space Coast

Representation Plus provided full time representation in the UK and Germany on a project basis including targeted sales, direct marketing and PR activities. Working closely with the Florida Space Coast Team, Port Canaveral, Kennedy Space Centre and Melbourne Airport.

STRATEGY:

To set up strategic partnerships with tour operators, special promotions companies and suitable media. To identify consumers with a desire to travel to Florida and target them through direct mail.

RESULTS/ROI:

35 new business leads which were converted into 10 new tour operator programs.

Over 400 sales calls per annum were made by the UK Representative. 70 members of the travel industries were trained in “How to sell the Space Coast”. Targeted new cruise market to use Port Canaveral. Three sales blitzes undertaken, attended Pow-wow and orchestrated key operator meetings for private sector partners.

Public Relations: $589,000 of positive PR coverage was generated on the TV, radio and in the press.

Washington DC Convention and Travel Council

Representation Plus successfully represented Washington DC for 13 years in the UK and Ireland, working closely with the International Director of WCVA later WCTC and the private sector members.

STRATEGY:

To position Washington, DC as a) a new City break and b) a MICE destination. At the time New York and Paris were the main destinations in both markets with Boston beginning to penetrate the market.

RESULTS/ROI:

Over a four year period 1994-1997, for the Capital Region and Washington DC we implemented and escorted press and individual media visits, distributed press releases and organised media functions resulting in a total column inch value of £1,046,122, i.e. a thirteen fold return on PR.

Washington, DC was established as a city break destination and as a new MICE destination: ROI -Tour operator pre and post campaign research showed that the average length of stay increased to over 3 nights from 1.5 and 50% more enquiries were being generated. In the first three years 5,460 potential group/MICE room nights were generated.

Alaska Travel Industry Association

Representation Plus successfully acted as the ATIA’s UK office from 2000-2004 working closely with the ATIA staff and marketing committee in order to increase visitor numbers and overcome the aftermath of 9/11.

STRATEGY:

To research and set-up strategic partnerships with the travel industry, target consumers through all stages of the decision making process, through their lifestyles and hobbies with niche products. Targeted high profile TV programs on prime time BBC Saturday Evening television including “BBC Friends like These”, “BBC Jet Set”, “Blind Date”, “Travel Channel” and BBC Holiday. Researched and encouraged the hosting of Pete McCarthy for his book entitled “On the Road to McCarthy”.

RESULTS/ROI:

Regular sales calls resulting in a total of 11 new tour operator programmes. During the first year 475 sales calls were made leading up to over 2,000 in 2004 identifying marketing opportunities and new business leads.

The media coverage generated and published was worth US$600,000 in advertising equivalent terms. This represents an ROI (Return on Investment) of 12.5 fold on PR fees.

Samoa Tourism Authority

Destination Representation in the UK & Ireland.

STRATEGY:

UK & Ireland destination core PR, dovetailing trade relations, social media, marketing, event organisation; targeting all media, the consumer and the Travel Industry. Positioning Samoa as Authentic Polynesia for leisure stopovers and annual holidays as well as to niche markets such as birdwatchers, flora enthusiasts, adventure, fishing, diving, cruise, sports tourists and as a must see for Australasian itineraries overcoming the challenge of distance and travel time from the UK.

Successfully handled a crisis PR campaign due to a Tsunami that devastated Samoa’s main tourism coastline in September 2009

RESULTS/ROI:

RP has generated a 10 fold ROI on PR fees. Despite the economic climate and visitor numbers dropping to Australia, Samoa maintained its visitor numbers and market share in 2011 and 2012. Developed tour operator programs from 0 to 10. Online training/in person training for on average 400 agents per annum. Negotiated and secured Monica Galetti of “BBC Masterchef the Professionals” as Samoa’s Tourism Ambassador.

Grenada Board of Tourism

To position and differentiate the Grenada Brand from other Caribbean islands through its core brand values “THE SPICE OF THE CARIBBEAN” and the top Eastern Caribbean Dive Destination.

STRATEGY:

Target markets: Consumer annual holidays including families and niche markets e.g. soft adventure, weddings/honeymoons, fishing, diving, cruise, sports, property, the ethnic British Caribbean market.

Crisis PR: handled all communications during two hurricanes and built back business to pre-hurricane levels within 2 years through a ‘Built Back Better’ branding campaign.

RESULTS/ROI:

£479,659 in PR coverage per year, a 20 fold ROI on PR fees. Set up marketing partnerships with BA and Virgin Atlantic. Footprint Diving the World Guide, named Grenada as the only Dive Caribbean destination in a 16 page chapter.

Corinthia Hotels International

To implement a national media relations campaign promoting the luxury hotel and spa group.

STRATEGY:

To promote the luxury hotels + Spas in Malta, Budapest, Prague, St Petersburg, Lisbon and Libya through a national PR campaign with press trips, press releases, media lobbying and promotions.

RESULTS/ROI:

Generated £179,872 of free PR coverage in 2006 and another £157,369 in 9 months of 2007. Organised 47 media visits and wrote 24 press releases. Set up 8 promotions including Sky Travel, The Paul O’Grady TV show and BBC TV Christmas Cooks.

Historic Sussex Hotels

To implement a national media relations campaign promoting the three luxury hotels and spas.

STRATEGY:

Representation Plus were appointed to conduct a four year PR campaign primarily targeting the leisure and business consumer and travel trade media throughout the UK and Ireland. The three properties position in the UK & Irish market was strengthened by increasing the consumer’s Brand and Product Awareness through Press Releases, Press Trips, Affinity Marketing, Quality by Association Brand Alliances and celebrity endorsement.

RESULTS/ROI:

Over £150,000 of PR coverage achieved per annum, over 16.5 ROI on PR fees.

Mid-week and low season stays increased by 12%. Campaign Highlights included the successful launch of a multi-million spa development to the national media in 2003 now viewed as one of the UK’s top spas. Core Activities included 76 individual journalist visits focusing on spa, family, gastronomy, gardens, culture, sports and MICE. Targeted press releases, forward features, media liaison and event management.

Guernsey Tourism Board

To implement a media relations campaign promoting the diversity of Guernsey and its products as a year round destination; Floral Guernsey, Fortress Guernsey, Gastronomic Guernsey and Maritime Guernsey.

STRATEGY:

To send the national, regional and niche media over to “taste” the Islands of Guernsey (including Sark and Herm) for themselves as many had the perception of a boring destination appealing to retired holidaymakers. Wrote & distributed press releases using electronic distribution. Encouraged and set-up media visits. Attended National and International travel industry events. Generated a monthly report including press clippings and an ROI calculation.

RESULTS/ROI:

The total value of the coverage amounted to £2,146,264 in pure advertising terms, an ROI of 25 fold. 121 press trips and over 50 press releases during a four-year period generated 207 articles in total, 9 TV programmes and 11 radio programmes. 74 articles/pieces appeared in the national and regional papers, 47 features/pieces in national female/male magazines, 37 features in the specialist press and 49 pieces in the trade press. 12 competitions and 3 reader’s offers.

Sri Lanka Tourism Promotion Bureau

Public Relations Campaign in the UK to raise awareness of Sri Lanka as a holiday destination

STRATEGY:

To counteract Sri Lanka’s image of civil unrest and position the emerging “Refreshing” new destination as a safe, desirable holiday location for the discerning traveller through highly pro-active PR activities aligning Sri Lanka with similar luxury consumer brands, events and celebrities. Crisis Management during and post the civil war, counteracting negative publicity. Activities included press trips, press releases, placing 8 feature articles per year, creating consumer event opportunities such as the Chelsea Flower Show with the Orchid Society and Bird Show with Bill Oddie.

RESULTS/ROI:

Over £1.19 million of press coverage and £1.73 million of TV coverage over 2 years giving a total ROI of 29 fold on a total PR budget of £101,250. Helped to increase visitor figures by 50% in 2010 and put Sri Lanka on the luxury, value for money, family, beach, culture and wildlife holiday hotlists.

Aube en Champagne

Lesser known part of the champagne region looking to position itself in the UK market.

STRATEGY:

To position Aube as a destination with far more to offer than just champagne. Focus on historic aspects, attractions and the arts. 3 year campaign including: Press pack creation, press releases, press visits competitions & on-pack promotions. An event in London to launch the new museum in Essoyes, Renoir’s home. The hosting of the British Guild of Travel Writers AGM in Aube en Champagne.

RESULTS/ROI:

In publicity terms generated approximately £140,000 per annum

Futuroscope

Futuroscope wanted to enter the UK Market and approached Representation Plus.

STRATEGY:

Designed and implemented a 5 year PR and promotions campaign: Strategic partnerships with Brittany Ferries for an image building campaign, and P&O European Ferries doubling the Park’s advertising budget. Twinned the Museum of Moving Image with its French equivalent, Futuroscope, in order to gain maximum exposure for the Futuroscope video Implemented a highly results driven PR campaign generating annual ten fold return on the PR fee investment. Developed and implemented consumer, press and trade related special promotions, competitions and readers offers, and special promotions. Sent out 3 celebrities to the Park to gain product endorsement.

RESULTS/ROI:

Increased FUTUROSCOPE’s business from 2500 UK visitors to 60,000

HG Travel Indochina

To increase the number of tour operators packaging HG Travel programmes and increase business from the UK.

STRATEGY:

Researched and produced an agreed target list of UK tour operators, held regular sales calls and meetings and organised fam trips. Secured coverage in trade papers Travel Bulletin and Selling Long Haul.

RESULTS/ROI:

Successfully introduced packages to top UK tour operators including TRAVEL NATION, CHINA LINKS TRAVEL, AUDLEY TRAVEL. Secured the only Halal focussed niche market specialist SERENDIPITY TRAVEL. Represented HG Travel at the 2012/2013 PATA UK Exchange and UNITE events in London and met with over 30 tour operators and travel agents. Organised over 8 appointments with UK media and trade at World Travel Market. Organised a combined FAM trip with sex senses resorts with 16 places in September 2012 for high-end tour operators.

Mahindra Homestays

To assist with the development of the product, the June 2008 UK launch and promotion in the UK with an initial sales campaign.

STRATEGY:

To assist with the development of the product, the June 2008 UK launch and promotion in the UK with an initial sales campaign.

RESULTS/ROI:

The PR campaign resulted in over £400,000 of positive free media coverage i.e. more than a five-fold ROI (return on PR fee investment) and reached over 18 million readers. Introduced Mahindra Homestays to Travel Counsellors, Responsible Travel and the Advantage Travel Group Brochured Mahindra Homestays with 7 UK tour operators. Set-up online travel agent training programme with Travel Uni.

Mozambique High Commission

Mozambique approached Representation Plus for a short term marketing and PR project to measure interest, expand existing tour operator programs and generate PR coverage on the destination.

STRATEGY:

The campaign included an art exhibition at the Royal Geographical Society, WTM media meetings and a tour operator/media trade mission to Mozambique. Negotiated and secured a cross-marketing promotion with the Royal Geographical Society (RGS) and organised an art exhibition at the Society building in London. Organised a launch event attended by VIP trade and media guests. Achieved promotion to RGS members through e-marketing and traditional marketing in the RGS newsletter and magazine.

RESULTS/ROI:

New tour operator programs and over £100,000 positive press coverage including coverage on The Travel Channel’s Essential programme.

Macau Government Tourist Office

Successful destination representation in the UK & Ireland

STRATEGY:

Achieved through themed activity based on heritage, culture, food and ‘Vegas’ style development of the casino sector. PR planning and execution: press trip organisation focusing on gastronomy, culture, history and MICE markets. Gave PR support to operators focusing on the Grand Prix, International Music Festival and International Fireworks Festival. Crisis Management during Triad violence, Hong Kong handover and SARS. Counteracted all negative publicity. Organised co-operative marketing campaigns. Organised measurable partnership opportunities.

RESULTS/ROI:

Over £750,000 of PR coverage. Increased visitor figures by 34% in 2007 and put Macau on the city breaks circuit. 5 New Tour Operators – Including Leading UK Short Breaks Company Kirker Holidays Travel Agent Launch 48 agents attended, followed by FAM + Thomas Cook, Major Travel, Solos Holidays, Jetlife.

Uganda Wildlife Authority

Representation Plus (UK) Ltd was employed by the Uganda Tourism Board (UTB) and Uganda Wildlife Authority (UWA) for two 2-month projects for World Travel Market 2010 and 2012.

STRATEGY:

Secure media, conservation organisation and trade appointments for the senior representatives of the UTB and/or UWA including Maria Mutagamba, new Minister of Tourism for 3-days of WTM in 2012, organise a dinner hosted by the UTB and UWA with VIP media and trade guests on the Monday of WTM and in 2010 organise award sponsorship and participation in the BGTW Awards dinner Pre-WTM, hosting a media table.

RESULTS/ROI:

Generated a 21 fold ROI on PR fees with media coverage in travel trade publications including Travel Weekly, TTG, Selling Long Haul, ABTA Magazine and Travel Bulletin. Conducted a tour operator analysis. Secured 12 media, 5 trade and 4 conservation meetings/interviews for WTM, beating the target of 15 appointments by 6. Organised a dinner at the Sheraton Park Lane hotel in London hosted by Maria Mutagamba, Minister for Tourism. Conducted a social media campaign.

Utah Travel Council

To promote the State of Utah brand as a tourism destination in the UK – ‘Utah – Life Elevated’

STRATEGY:

Created and developed an annual marketing plan with planning for the following fiscal year. Developed an overall media relations programme to develop, maintain and enhance relationships with consumer and travel trade media. Coordinated and executed all aspects of a familiarisation trip programme for consumer and trade press. Developed, strengthened and maintained relationships with travel trade contacts to generate new Utah products.

RESULTS/ROI:

Increased presence in UK tour operator programs from 42 in 1998 to 72 in 2005, excluding Ski Operators. New Operators included the top 5 online operators, Last Minute, Expedia, Travelocity, Online Travel Company and OPODO.

Total PR results far surpassed $480,000 in equivalent advertising terms, giving a 24 fold ROI.

Annual winter and summer press trips resulting in media coverage in the UK’s top quality publications, for example:

  • Royal Geographical Society Circulation ABC 21,684. Press trip June 2004 – published in May 2005. AVE $17,882.
  • Daily Mirror: Leading mid market National newspaper. Circulation 1.939 million sold daily. AVE $50,460.
  • Sunday Times, Driving Supplement Up-scale readers. High disposable income. Circulation 1,325 million. AVE $66,095.

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Contact Info

Head Office UK
Representation House, 11 Blades Court,
121 Deodar Road, London, SW15 2NU
Tel: (44) 20 8877 4500
Fax: (44) 20 8874 4219

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Alison Cryer

Managing Director

Alison founded Representation Plus in 1987 after 10 years in the hotel and tourism industry. She was formerly marketing manager world-wide for Copthorne Hotels, during which time she set up the hotel group\'s European sales and PR offices including France, (for hotels in Europe, Africa and the Caribbean), having spent four years in hotel and restaurant management in France and Switzerland.

Alison won the Shine Award for Leadership in 2010 and was named as one of the top 100 most influential women in the industry in 2011. Alison has a Master\'s degree in Marketing and over 30 years of sales, marketing and public relations experience for destinations across the world.

Alison is fluent in French and can speak German. Alison is a former Chairman of the Tourism Society and heads up the ANTOR secretariat. She is a Fellow and former board director of the Institute of Travel and Tourism and Chartered Marketeer (c.i.m).

Alexander Gray

Biz Development & Digital Marketing Director

Former Operations Manager for Definitive World Guides Ltd – responsible for the marketing of the Definitive Caribbean Guide with extensive experience in promoting Caribbean islands to the UK & Irish media. Alexander has particular skills and experience in Digital Marketing, especially setting a brand up with strategies to enhance its online exposure

Alexander heads up the Business Development and Digital Marketing for Representation Plus – exploring both long term relationships as well as short term projects. He currently works with the Antigua and Barbuda Tourism Authority, Lithuania Tourist Office in the UK and runs the secretariat for the Pacific Asia Travel Association (PATA UK).

Sebastian Sarrasin

Account Manager
A graduate in Journalism & Communication, Sebastian joined First Public Relations in April 2015.
 
He started his career in the travel industry 15 years ago as a Sales Executive/Contact Centre Manager for Switzerland Destination Management in London and then as a Marketing Executive for the Swiss National Tourist Office (Switzerland Tourism) in New York from where he travelled around the US extensively.
 
More recently Sebastian worked for various cruise lines in the capacity of Sales & Marketing Manager looking after the UK market as well as Business Development Manager for the MEA and APAC regions where he contributed to raise the profile and market shares of Norwegian Cruise Line thanks to the strong mix of skills he gained over the years

Davina Took

Travel Trade Manager

Davina joined Representation Plus in 2014 and has been in the UK travel and tourism industry for the past five years. Prior to joining Representation Plus, Davina was a Senior Marketing Executive at Cleveland Travel Group – responsible for marketing the group’s luxury tour operator brands – Africa Travel, Cleveland Collection and Healing Holidays. She is an experienced online and offline marketer with particular skills in Digital & Social Media Marketing and Project Management.

Originally from Sydney, Australia, Davina has a Bachelor of Management in Tourism and a Bachelor of Arts in International Studies from the University of Technology Sydney. Prior moving to the UK she worked in the Australian travel industry for a tour operator specialising in Alaska and Canada.

Davina is the Travel Trade Manager for the Samoa Tourism Authority and the Lithuania Tourism Office, and works with the Travel Trade in the UK and Europe to educate and inspire them on these wonderful destinations.

Marta Alonso

Account Executive

After finishing her master degree in Management and Administration at Rey Juan Carlos University (Madrid, Spain) and having undertaken a one year internship at an international leading market research company, Marta moved to London to develop her professional career. Marta is fluent in Spanish, English and is learning French.

She joined Representation Plus in the middle of 2014 and works as Marketing Assistant for the Oman Ministry of Tourism account supporting the Travel Trade Manager.

Erica Van Rooyen

Travel Trade Manager
Erica joined Representation Plus in 2015 and has been working in the travel industry for the past 11 years. Erica's passion for travel started at a very young age when her family left the UK to travel around the USA in a motorhome. She then moved to France where she went on to study Tourism which was her natural career path choice. She started her travel career at the Tourism Board in the Pyrénées-Orientales.

In 2007 she landed her first job in London working as a press officer for the French Government Tourist office and in 2008 joined the Netherlands Board of Tourism as Marketing Campaign Manager. During her time at NBTC, she delivered successful online and offline multi-channel marketing and PR campaigns, managed the easyJet pan-europe joint marketing activities along with other joint marketing accounts.

After 6 years, Erica moved to Travelbag to gain more knowledge of the Travel Agency and Tour Operator marketing standards. She was responsible for Tourist Board and supplier driven marketing activities.

David Escribano Braojos

Digital Marketing Executive

Passionate Digital Marketer with growing experience in Social Media and Inbound Marketing. David joined Representation Plus in 2014 after completing his Professional Diploma in Digital Marketing from The Digital Marketing Institute in London and having undertaken an internship in Digital Marketing at LIM Concepts, a start-up company based in London.

David is fluent in English, Italian, Spanish and is currently learning Thai. He has a Degree in Business and Management from UCLM University in Spain and Insubria University in Italy. He is certificated in Hubspot Inbound Marketing Principles, Google Fundamentals, Google Analytics Platform Principles and Ecommerce Analytics.

David works as Digital Marketing Executive for the Sultanate Of Oman Ministry Of Tourism developing, building and maintaining an online presence ensuring content is always relevant and up to date. He manages, exploits and utilises Social Media channels working with the Marketing Team to ensure communications are always consistent and relevant for the target audience in UK and Ireland.

Renalda Tomkeviciute

Account Executive

Renalda graduated from Vilnius University, Kaunas with a BA in Economics before moving to study at the University of Lincoln in the UK in 2011. Renalda graduated with an MSc in Marketing in 2013 and took up a position as a Personal Assistant for a financial services company. She handled the office management, conducting research, executing events and liaising with clients and staff.

In November 2013, Renalda joined Representation Plus as an Account Executive, supporting the trade and marketing activities for Representation Plus clients. Renalda is well-organised and has hands-on experience of creating social media content, researching and producing newsletters, event handling, market research and reporting.

Renalda continues to work to develop her skills working primarily with the Lithuania Tourist Office in the UK and helping to run the secretariat for ANTOR (The Association of National Tourist Offices and Representatives).

Maddy Phillips

Account Executive

Maddy joined Representation Plus in 2014 after graduating from Cardiff University with a BSc in Human Geography and Town Planning and having undertaken work experience placements in marketing and public relations at Visit Britain, Visit England and Continuum Group.

She now works as an Account Executive supporting PR activity for a range of clients including; Antigua, Lithuania, Limousin, Ardèche-Gard-Vaucluse Provence-Rhône Wines, Oman and the charity Not Forgotten Association. Maddy is also responsible for administration and event management under the direction of Alison Cryer as the Secretariat of ANTOR, The Association of National Tourist Offices and Representatives.

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