Representation Plus

We are known for shifting tourism for tomorrow's adventures. 

Our purpose is to provide thought leadership to kick-start re-generative tourism globally. We want to help the global hospitality, leisure, travel, and tourism industry to recover and grow sustainably, providing jobs and training, connecting people, and sharing knowledge and know-how.

We look at our client purpose, needs, desires, and aspirations and design, develop and deliver fully integrated user-centric traditional and digital PR and marketing campaigns built around the target consumer, the client’s message, and brand, utilising the latest market data.

By applying our 30 years’+ industry experience, our partners expertise and emerging technology we will be able to reach and engage the new-norm travel consumer, growing visitor numbers in a sustainable manner and embracing diversity.

Meet The Team


Alison Cryer

Founder and Managing Director

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Sebastian Sarrasin


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Angus Hyams

Business Design and Strategy

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Meet The Founder


Amy Layton

Communications Executive 

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Amy Mustoe

Associations Executive

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Alison has 30+ years experience of international PR and marketing and more recently digital marketing and social media in the hotel, airline, tourism, leisure and lifestyle industries. She has worked for clients on all continents and from every aspect of the industry – inbound, domestic and outbound. She has a hands on approach and brings passion and drive to all client activity. Alison set-up Representation Plus in 1988, acquired CIB in 2003 and First Public Relations in 2012. Before setting up Representation Plus Alison was Marketing Director worldwide for Copthorne Hotels, during which time she launched the Copthorne Brand and set up the hotel group's European Sales offices. Prior to this she spent four years in hotel and restaurant management in France and Switzerland.

She has an enviable address book of personal contacts from members of the media including editors, writers and bloggers to the CEOs of trade associations, airlines, tour operators, MICE and travel agent consortia.


Her vast experience of brand development, the promotion of existing places and developing new locations has won awards such as the Travel Bulletin Award for top Middle East Tourist Board for Oman for two years running.


Her passions are; travelling with her family, playing “Real” Tennis and skiing. As well as enjoying every aspect of local culture: from music, opera, theatre and ballet, to food, drinks, art and the very soul of a place.

Alison Cryer 
Founder/Managing Director